Free media either acts as an echo chamber for paid media or as a mute button. Obama wants this to be a choice election, while Romney's campaign wanted a referendum on the president. Obama won.
The second part of the game plan was to portray Romney as an uncaring, right wing extremist plutocrat. Obama enjoyed early success, but Romney's debate success muted that attack. For that reason the Obama campaign is attacking Romney as a flip flopper. That is more consistent with the debate, which featured a "new" Romney. It is some measure of success for Romney, that for the first time in the campaign, Obama is forced to change course.
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