I was mystified by Hillary's advertising strategy. In 2012, with airwave superiority Obama bombed Romney's character, defining the race. Hillary with even greater control of the airwaves, went positive, detailing her work for children. Even her belated negative ads were soft--children watching Trump's greatest bits.
Free media is always more powerful than paid media. Ads work when they focus and amplify free media. Trump was having a bad June. This was an obvious opening for attack ads against Trump. Meanwhile, negative coverage of Hillary continued culminating in FBI Director Comey's harsh words. Positive ads did not move the needle.
Hillary was playing the long game. She does not want a yoyo diet of up and down polls. She was softening hearts and opening minds, to close the sale at the Democratic convention. To paraphrase, James Carville, it's all about the children, stupid. If she can hold most of the Obama coalition, and pick off white married women, she will win handily. The message of the convention: She cares about children and their future, Trump, not so much. Children are the key to unlocking suburbia.
Showing posts with label DNC. Show all posts
Showing posts with label DNC. Show all posts
Friday, July 29, 2016
Thursday, July 28, 2016
A Tale of Two Cities
It was the worst of prime times, it was the best of prime times. Hillary had so many all stars that some were bumped out of the heart of the line up. But for Trump's procreative powers, Scott Baio might have spoken all 4 nights. Even so, Trump committed the cardinal sin of dead air during network coverage.
The master of media is even losing the ratings game. More people are watching the Democratic convention. Hillary's entertainers are A listers, Trump's aspire to one day be B listers. Hillary in a tour de force shattered the glass ceiling. Trump turned from orange to Blue.
Pennsylvania and Ohio, earned the conventions as battle ground states. Conventions are heavily covered nationwide, but local media doubles down. Trump's play for positive Ohio press was neutralized, by the storyline of Kasich's absence. Meanwhile, the first major pole to cover the VP pick and the first 2 nights of the convention has Hillary up 9 points in Pennsylvania.
The master of media is even losing the ratings game. More people are watching the Democratic convention. Hillary's entertainers are A listers, Trump's aspire to one day be B listers. Hillary in a tour de force shattered the glass ceiling. Trump turned from orange to Blue.
Pennsylvania and Ohio, earned the conventions as battle ground states. Conventions are heavily covered nationwide, but local media doubles down. Trump's play for positive Ohio press was neutralized, by the storyline of Kasich's absence. Meanwhile, the first major pole to cover the VP pick and the first 2 nights of the convention has Hillary up 9 points in Pennsylvania.
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