The subject of the negative advertising against Senator Kerry was more important than failure to fact check. Attacking an opponent's weakness wounds, undercutting his strength kills.
Romney could not win the Republican nomination running on his record as governor. Instead he proclaimed, that as a businessman he understands the economy and knows how to create jobs. As an aside, a Romney victory might not only be depressing for me, but also for the country as a whole. The last businessman/president was Herbert Hoover.
The Bain Capital ads may have generated some angst in D.C. and New York, but they have lubricated the rust belt. Polls now show that a majority in the battleground states regard Romney's business tenure as a negative. The ads peel away voters from Romney's core constituency, non-college educated white males. The ads have the added benefit of attacking Romney's weakness. He is not likeable. Even if he drank, you would rather have a beer with Barack, than a margarita with Mitt.
The most devastating ad is: "Stage" http://www.youtube.com/watch?v=oLo0Jwj03JU&feature=youtu.be. A fired worker recalls building the stage used as a platform by Bain executives to announce the closing of the plant. He says, "It was like building my own coffin". Prioities USA seeks to nail the coffin shut on the Romney candidacy.
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