For more than a decade, Trump's greatest asset has not been his golden towers, but rather his media enhanced name. Boffo and bunko businesses alike, have paid dearly for his imprimatur.
Now even the great orange one, has admitted defeat, dumping his name. Future projects will shimmer with Scion, not tumble with Trump. The Trump name is toxic, with occupancy rates tumbling 30% in an up market.
Feel the pain, the loss of power,
when they shun your name,
even at, Trump Tower
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