Mitt Romney's campaign slogan is Thomas Dewey insipid, and yet, Tea Party insidious. As awful as it is, it may be the perfect prism for the campaign.
Romney is a bland candidate running as the non-Obama. His messaging is intentionally vague and empty. Even when he appears to drift into substance, such as his "First Day in Office" ads, it is an illusion. He is either saying that he will repeal and remand acts of the president or pointing out where the president failed. In a bad economy, trying to make the election a referendum on the incumbent is a good, but deathly boring, strategy.
But the slogan is also seeking to align with Birther Babylon, without having to actually enter the city. The innuendo is that the sitting president is not one of us. He is the other. We believe in America, he does not. Hopefully, this part of the message will fall as flat as Romney's rendition of "America the Beautiful".
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